The dietary supplement industry is riddled with scams and false advertising, perpetrated mostly by individuals who care solely about making money and not at all about helping people achieve their goals. Unfortunately, due the lack of regulation when it comes to supplements, it’s really easy to get away with fraud. Even the big companies do it!
That said, the industry has certainly come a long way over the years. Yes, we still have a long way to go before the supplement industry as a whole can be considered legitimate in the eyes of the consumer, strides have been made in recent years that indicate we’re on the right track.
The use of Proprietary Blends, a once rampant practice that supplement companies relied to deceive millions of consumers into buying under-dosed, ineffective products is definitely on the decline and consumers are starting to understand how to tell if a supplement is trustworthy or not. But that's just not enough...
The fact that supplement companies are listing the precise doses of individual ingredients at least provides some level of transparency, but how do we really know they’re telling the truth? Just because Company X tells you there is 100mg of Caffeine per serving in Product X doesn’t mean there actually is. In fact, if the fitness media wasn’t so corrupt and saturated with conflicts of interest, more people might be aware of the fact that there are TONS of companies out there mislabeling their products, lying about what’s in them, or using less of certain ingredients than the label claims.
In fact, the issue goes much deeper than supplement companies themselves, because even many supplement manufacturers don’t check the purity of their raw ingredients. So some companies that may claim to be reputable, and may even think deep down that they are, are actually selling under-dosed/mislabeled products because they fail to do one simple (yet expensive) thing…
Third Party Testing is really the only way for supplement companies to be completely transparent and let consumers (and themselves) know exactly what’s in their products (and what isn’t).
For those who are unfamiliar with this term, “Third Party Testing” simply refers to having products tested by unaffiliated chemical testing labs for things such as Ingredient Analysis and Safety. While many manufacturers claim that they test the purity of their products, any analysis that is performed by the company that sells the product is immediately consider invalid due to the massive conflict of interest that creates. Why would company X test their own products and then let consumers see the honest results? They wouldn’t. They don’t.
If you contact the average supplement company, big or small, and ask them if their products are Third Party Tested, they’ll probably first have to go look up what Third Party Tested even means. After that, they’ll tell you “Yes, all our products are tested for purity and potency because we genuinely care about the wellbeing of our customers!”
But if you can’t see the results for yourself, then how do you know they aren’t lying? They probably are. Ask them to see the lab results. If they give you the runaround, there are no results or the results are so bad that they don’t want you to see them. Either way, you should never purchase Company X’s products again.
Singular Sport was founded based on the need for additional levels of transparency in the supplement industry. After years of taking supplements, creating/running a supplement company, and encountering all types of shadiness first-hand, I realized there is really only one way to be completely trusted as a brand. Rather than positioning Singular Sport as yet another brand that “cares about their customers”, I decided to put my money where my mouth is and just PROVE it.
All our products are Third Party Tested and the results are uploaded and readily available for anyone to look at if they so choose. We don’t believe in telling customers to trust us, we believe in eliminating the need for trust by PROVING that we’re an honest brand with undeniable science.